The Sewing Kit

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Uses and Values 

Quality essential sewing notions with vintage appeal beautifully displayed and neatly organized in an easy to store, reusable, attractive, window top tin box.
1.       The Kit is designed for the occasional sewer  

2.     Has old fashioned vintage appeal but is presented in a contemporary attractive package

3.     Most women and men are not experts and do not need an extensive collection of notions

4.     Sewing notions that people have are usually stored in a shoe box in a tangled mess

5.     The present market is large old fashion sewing baskets and boxes that don’t appeal to “today’s women or men” 

A. Hard to store

b.     Look like “grandma’s”

6.     Existing sewing kits are designed for one time use and of cheap quality

a.      Once the bubble wrap is open everything becomes tangled

b.     Organized storage is a problem

 7.     Comparable product does not presently exist

8.     The Sewing Kit has vintage appeal and is handy, practical, and attractive

9.     Notions can be kept organized

10. Box is easily stored

11. The hinged tin box has mass appeal and can be re-used

12. It will pay for itself with one trip to the dressmaker or tailor

13. It can be priced for impulse buying

14. The project can fit into many departments

a.      Cleaning

b.     Storage

c.      Organization

d.      Off to college

e.      Bed and Bath-personal care

f.      Utility

g.      Hotel

h.      Bridal registry

i.        Accessories

j.       Gift

15. Makes a great gift

a.      House

b.      Engagement / Shower

c.      Graduation

d.      Mother’s Day

e.      Christmas and Hanukah

f.      New college student or apartment

g.      Dinner

16. High Item Count

17. Excellent perceived and real value

18. Kit is packaged in a clam shell to hang on a rack or stand on the shelf